Abstract: There has recently been more awareness of user-centred design (UCD) due to instances of poorly designed products that are used in our daily lives. In order to improve the usability of products, many methods have been suggested to approach UCD. However, encouraging users into the design process encountered many difficulties. The two main problems in realising UCD were addressing the techniques of coordinating UCD meetings and the longer development cycle.Consequently, the practice of UCD principles is considered costly. This research aims to develop an economic model, based on empathic design, in order to support designers to develop their design concepts with a better understanding of the user. Firstly, this research investigated concept development. Secondly, a theoretical model was then proposed and, finally, this was assessed. In the first two stages, twenty designers were invited to construct the model while five more experts helped with the assessment. This research was concluded with a conceptual model which allows integration with a designer’s individual design work.
Keywords: user-centred design (UCD), empathic design, personas
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